Tiktok is the new tireswing
Generation Alpha is the first generation to have a hand-held smart device for the entirety of their lives. 10-year-olds flooding Sephoras all across the nation are making news because they are purchasing extremely expensive make-up and skin care products designed and marketed towards adults. This led to the “Drunk Elephant 12-year-olds'' trend on TikTok, where pre-teens purchase unnecessary skincare products.