Advertisement is the off-the-record make-or-break of any film. A movie can be serene and meticulously crafted beyond comprehension, but make absolutely nothing in box office if it's poorly advertised. Good marketing creates word of mouth and anticipation for all forms of cinema, television, movies and even music videos. Without it, the spotlight ceases to shine, leading potentially monumental films to be utterly disregarded. We are all taught at a young age not to judge a book by its cover. However, in the hyper-commercialized world we all live in, if a billboard is bad, it’s simple: just look elsewhere. Recently, it seems the marketing of up-and-coming blockbuster films with notable actors and beloved directors have been falling flat.