Recently in media skeletal frames and protruding collar bones are being used to promote a new era of fitness culture, disguising blatant starvation as wellness. Debloating tips, low calorie recipes and “what I eat in a day”’s followed by glaring body checks plaster the internet, normalizing the idea that sickly skinny bodies are, in actuality, healthy ones. Having public figures become noticeably thinner will of course directly influence the public, causing the trend of extreme weight loss to reenter the mainstream. With the rate at which trend cycles come and go these days, the desire to speed up the weight loss process is at an all time high, leading to an intense push of weight loss drugs into advertising. 

For as long as the horror genre has been around it has relied on the grotesquely supernatural, over the top and barely believable. Witches, vampires and axe wielding psychomaniacs have graced the silver screen for decades, producing gory scenes that commentate on societal issues like race, class and prejudice. However, in recent years the horror genre as a whole has shifted further away from supernatural sugarcoating to instead confronting real-world issues in a more realistic setting, which has made way for the ‘scary old wench’ character to make its return.

The digital era has fully consumed this generation and ushered in the desire for extreme convenience. Food delivery apps, online shopping and Artificial Intelligence (AI) overviews were all made with the intention of saving time and effort, but most of all, streaming platforms allow access to thousands of movies, TV shows and music on demand at any time. All this entertainment at our fingertips has created this illusion of security, that art can no longer be lost, as it lives forever in digital form. This infinite record of media that the internet has allowed us to generate appears to be clean, compact and convenient. But this doesn’t invalidate the importance of collecting and preserving art; if anything, it enhances the value of physical copies.